Parke-Davis/Pfizer: Lipitor
A training CD-ROM for marketing representatives of Parke-Davis/Pfizer.
It teaches the sales representatives about the benefits of Lipitor over competitive medicines for controlling cholesterol levels.
A custom presentation folder was created to allow printed inserts and a CD-ROM to reside in one marketing package.
The CD-ROM contains 20 minutes of video, and was produced in French and English.
Design & Layout: Stonecroft Design Ltd.
Video/audio & Interactive Media: BC Pictures